The brief
Great reviews. A site that undersold them.
The old site was a single dark template with no page for each training centre. Owners searching in Southampton, Oxfordshire or South London had nothing local to land on, and there was no booking form that knew which course or centre they wanted.
The brief: keep everything the old site had earned in Google, give each centre its own page, and make booking a course take one form.
What we built
01
A bespoke theme
No page builder. The team edits every page in WordPress.
02
Three centre pages
Southampton, Oxfordshire and South London, each written for its area.
03
A smarter booking form
Course and centre carry through from every Book button, with spam protection.
04
Search foundations
Structured data for the business, courses and FAQs, a sitemap, and 13 redirects.
05
Measurement with consent
Form, phone, WhatsApp and email clicks counted once visitors accept cookies.
06
Open to AI search
Main AI crawlers allowed and pages listed so assistants can read and cite them.